Pure line is a Russian cosmetic brand with an impressive history, which for over 25 years has been inspiring people to take care not only of themselves and their beauty, but also of nature. Pure line contributes to the conservation of Russia's natural resources, does not test its products on animals, uses recycled raw materials for packaging and is manufactured in factories that purchase 100% renewable electricity. The brand studies plants, their beneficial properties and qualities beneficial for skin and hair, and investigates the effect of their extracts, infusions and essences to fill their products with.